Joe Clark embarked on a photographic journey in the late 1930s, documenting the lives of his family and friends in rural Tennessee. His images of Appalachian culture were featured in prominent national magazines such as Life and National Geographic. The images were visually striking narratives which told the story of the people he captured with his camera.
During the mid-50s Joe began shooting images for Jack Daniels, and captured not only the process of making whiskey, but the spirit of the Distillery, its employees, and the community of Lynchburg. Joe’s son, Junebug Clark, followed suit and began shooting images as soon as he was able to hold a camera. The two men have distinguished themselves as professional photographers both in their commercial work as well as in their photojournalistic endeavors. Within their renowned commercial portfolio is the work for Jack Daniels. Both Joe and Junebug shot the majority of Jack Daniels ads for nearly four decades.