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Frank Cuellar Sr. Collection | Manuscripts

Collection Overview

Title: Frank Cuellar Sr. CollectionAdd to your cart.
ID: 01/BA.19
Extent: 14.0 Boxes
Date Acquired: 00/00/1978. More info below under Accruals.

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Abstract

This collection contains letters, financial documents, printed materials, literary productions, photographs, and scrapbooks relating to Frank Cuellar Sr.'s career as a restaurateur and cofounder of the El Chico Corporation.  The collection includes several hundred photographs of the Cuellar family and their business activities. Materials are primarily in English with a few items in Spanish.

Scope and Contents of the Materials

Frank Cuellar Sr. (1903-1995).

Mr. Cuellar was a restaurateur and cofounder of the El Chico Corporation, and the El Chico Commissary.  Today there are El Chico restaurants in multiple U.S. states and three other countries.

Mr. Cuellar was born December 3, 1903 into a large family.  He left school early to help with farm work and support the large share cropper family.  Life on the farm was a struggle, but young Frank envisioned a brighter horizon.  One year, when the chores at home were in a slack period, he and his brothers helped their mother make tamales and other foods, which they sold at the Kaufman County Fair.  Frank realized that the income from the short period at the fair almost equaled profits from a year's operation at the farm.  As time passed the tamale business continued to grow, and eventually a small cáfe was established.

Frank Cuellar went to Terrell, one brother went to Wills Point and another remained in Kaufman.  Each enterprising brother engaged in a small business and a chain of restaurants was born.  Denied a formal education, Mr. Cuellar was piling up a fortune in experience and knowledge of human relations.  He made mistakes and he suffered failures, but in every instance he emerged  wiser and with renewed energy and determination to make the business succeed.

Mr. Cuellar  placed emphasis on finding the most advantageous locations and providing a pleasant atmosphere, along with excellent food, to bring customers back to his tables.

Mr. Cuellar was a concerned citizen, always involved in the needs of his family, his associates, and the world.  He participated as a director or member of many civic and community organizations.  He would meet regularly with a group of minority businessman whose goal was a national savings and loan association.

Mr. Cuellar was married to Julia Flores and they had three sons, Frank Jr., Robert, and John, as well as multiple grandchildren.  Mr. Cuellar enjoyed restful weekends in the country fishing or entertaining his grandchildren.

Administrative Information

Repository: Manuscripts
Accruals: Accruals to collection: 1985 and 1986.
Access Restrictions: This collection is not restricted.
Use Restrictions: Reproduction and publication of materials in this collection are subject to the policies of the UNT Archives and Rare Books department. Copyright restrictions may apply.
Physical Access Note: Collection is housed in the UNT Archives and Rare Book department vault. Advance notice for use is preferred. Please contact the UNT Archives and Rare Book department for further information.
Acquisition Source: Cuellar, Frank Sr.
Acquisition Method: Gift
Preferred Citation: {Frank Cuellar Sr. Collection}, University of North Texas Archives and Rare Books

Box and Folder Listing

Browse by Series:


Series 3: Oversized MaterialAdd to your cart.
 
Barcode: 706379
Box 12: 1885C: Cuellar Family Clippings, 1948 through 1981Add to your cart.
Includes newspaper clippings and photocopies of newspaper clippings about the Cuellar family businesses and Frank Cuellar Sr. civic activities , Also includes advertisements, La Pinata clippings (an El Chico publication), La Calle Doce, El Ranchito, and El Chico restaurant menus, El Chico restaurant placemats.
Box 13: 1890C: Cullar Family Scrapbooks, n.d.Add to your cart.
Includes El Patio scrapbook binder and a Frank Cuellar family scrapbook with clippings and photographs.
Barcode: 706380
Item 1: El Patio ScrapbookAdd to your cart.
El Patio restaurant scrapbook that is empty excepts for signatures on the last page
Item 2: Cuellar Family ScrapbookAdd to your cart.
Frank Cuellar family Scrapbook containing clippings and photographs.
Item 1: Plaza Business Card, n.d.Add to your cart.
Business card for Plaza restuarant in Shreveport, La.
Item 2: Decorated envelope, newspaper comic clipping, photograph and newspaper clippings about Frank Cuellar Sr., Plaza restaurant, and an El Patio, 1938, n.d.Add to your cart.
Envelope from 1938 decorated with drawings addressed to Frank Cuellar and a comic strip clipping.  Photograph of City Limit Ranch, a clipping of Frank Cuellar about the Plaza cafe, and a clipping about a new El Patio restaurant to replace the old one.
Item 3: Newspaper clipping of wedding announcement and a photograph, n.d.Add to your cart.
Wedding announcement clipping of Anita Sylvia Flores and Altredo Garcia.  A photograph of six people posing inside.
Item 4: Photographs of the Plaza Cafe family restaurant with clippings, newspaper clippings, and a restaurant menu, n.d.Add to your cart.
Picture of the Plaza Cafe interior. Clipping about Little Mexico cafe, a picture of the Plaza Cafe exterior with workers posing, and a restaurant menu from Ku-Ku restaurant.
Item 5: Newspaper clippings Plaza Cafe and New Mexico City Cafe and a photograph of Plaza Cafe, n.d.Add to your cart.
Clipping about a party at Plaza Cafe's El Patio.  A photograph of Plaza Cafe exterior with workers in front.
Item 6: Photograph of El Charro and photographs of unknown, n.d.Add to your cart.
Photograph of interior of El Charro in Oklahoma City with band playing.  Two photographs of unknown subjects.
Item 7: Newspaper clippings about Bobbie Joe Cuellar and photographs, n.d.Add to your cart.
Clippings about Bobbie Joe Cuellar in Better Babies Show, a photograph of two men in militaty uniform and one woman.  A photograph of one of the Cuellar family's restaurants interior.
Item 8: Newspaper clippings about Plaza cafe and a photograph, n.d.Add to your cart.
A newspaper clipping about the Plaza Cafe's new patio.  A photograph of Cuellars with restaurant workers posing outside.
Item 9: Newspaper clipping about Plaza cafe and a photograph of Cuellar family restaurant, n.d.Add to your cart.
A photograph of a set table and a clipping about the patio of Plaza Cafe.  A photograph of a Cuellar family restaurant interior.
Item 10: Newspaper clippings about Plaza and El Patio Cafe, a photograph, menu and a postcard, n.d.Add to your cart.
A clipping about the Plaza Cafe and a clipping about El Patio Cafe with pictures.  A postcard of McIntyre Service Station and Cafe, a photograph of man, and a menu for La Fonda restaurant in Santa Fé.
Item 11: Newspaper clipping about Plaza Cafe and a photograph of Frank Cuellar Sr., 1939Add to your cart.
Clipping with photo about Plaza Cafe.  A photograph of Frank Cuellar Sr. inside a Cuellar family restaurant.
Item 12: Photographs of restaurant kitchen and guests on patio of restaurant, 1945Add to your cart.
Photograph of the kitchen in side a restaurant.  A photograph of guests at on the patio of a restaurant.
Item 13: Menus from Casa Blanca, Original Mexican Cafe, and Felix Mexican Restaurant, n.d.Add to your cart.
A menu from Casa Blanca Restaurant, San Antonio, Tx.  A menu from Original Mexican Cafe, Santa Fe, NM.  A menu from Felix Mexican Restaurant, Houston, Tx.
Item 14: Photograph of Estela and Julio, n.d.Add to your cart.
Promotional photograph of Estela and Julio with Tito Guizar of Pan American Ensemble.
Item 15: Photographs of restaurants, n.d.Add to your cart.
Photograph of restaurant interior.  Photograph of Cuellar family restaurant interior with family posing at register.
Item 16: Photographs of Cuellar family restaurants, n.d.Add to your cart.
Photograph of El Patio Cafe exterior, photograph with Frank Cuellar Sr., and a photograph of Little Mexico Restaurant.  Three photographs of El Chico restaurant exteror.
Item 17: Photographs of Cuellar family, n.d.Add to your cart.
Five photographs of family at church for baptism possibly.  Photo of Frank Cuellar Sr. inside restaurant. Two photos of oil derricks. Three photos of people of unknown subject.
Box 14: Cuellar Family Scrapbook, n.d.Add to your cart.
Includes newspaper clippings, photographs, child's drawings, letters, a stock certificate, and advertisements.
Barcode: 706381
Item 1: Cuellar Family photographs, newpaper clipping, and El Chico officers photograph, 1964Add to your cart.
Photograph of Frank Cuellar Sr. and Adelaida Cuellar, 1964 newpaper clipping with photograph about John Cuellar's invitation to study at a university in Austria during his sophmore year in college, and a magazine photograph of executive officers of El Chico corporation.
Item 2: Cuellar family newpaper clippings and children's drawings, 1954, 1955, 1972Add to your cart.
Newspaper clippings about the Cuellar brothers and El Chico. Children's drawings from 1972.
Item 3: Cuellar Bros. Advertisement and Terrel Tribune newspaperclipping, 1929, 1961Add to your cart.
A photocopy of a newspaper with a Cuellar Bros. advertisement.  Letter and newspaper clipping from The Terrel Tribune about Cuellar brothers resaurant success.
Item 4: Letters, Frank Cuellar birthday drawing, and a stock certificate, 1962, 1966, 1972Add to your cart.
Letter to Frank Cuellar Sr. from Henry Wade District Attorney, Happy birthday drawing to Frank Cuellar Sr. for his birthday in 1966 from employees, a letter reference letter for Frank Cuellar Sr., a stock certificate for The Four-Way Test Promotion Rotary International.
Item 5: Newpaper clippings about Frank Cuellar Sr. and El Chico, 1970Add to your cart.
Newspaper clipping about Frank Cuellar Sr. and El Chico opening, newpaper clipping about Frank Cuellar Sr. and restaurant acquisitions, and a newspaper clipping with a photograph of Frank Cuellar Sr. at grand opening of El Chico headqarters.
Item 6: Newspaper clippings about El Chico Corp. and restaurants, 1956, 1967, 1968Add to your cart.
Photocopy of sheet from Salvation Army Board Book with Frank Cuellar's information, Newpaper clippings about El Chico openings and remodel, and a newspaper clipping with personal note attached about El Chico Corporation stock sale.
Item 7: Newpaper clippings about El Chico and a photograph with Frank Cuellar Sr., 1974Add to your cart.
Taste of Dallas newpaper clipping, newspaper clippings with photographs of Cuellar brothers, and a photograph with Frank Cuellar Sr, behind El Chico foods display table.
Item 8: Magazine Clipping about El Chico Corp., 1966Add to your cart.
Newspaper clipping about El Chico Corporation plant and its production output.
Item 9: Plaza Cafe photographs, El Chico cafe advertisement, and newspaper clipping, 1968Add to your cart.
Two photographs of Plaza Cafe, Advertisement for opening of El Chico no.5, and newspaper clipping about Frank Cuellar Sr, and his business with a recipe for chicken mole.
Item 10: Magazine advertisement for El Chico Corp., 1963Add to your cart.
Magazine advertisement for El Chico Corporation and El Chico Foods Division.
Item 11: Newpaper clippings about El Chico and Cuellar family, 1972, 1974, 1969Add to your cart.
Newspaper clippings about El Chico cafes and the Cuellar family business interests, magazine clipping about El Chico no. 71, and a newspaper clipping about Cuellar Family and their Waterfall ranch.
Item 12: Photograph and letter from Rod Bell, 1972Add to your cart.
Photograph with Frank Cuellar Sr., and a letter from Rod Bell to Mr. Cuellar about the photograph.
Item 13: Newspaper clippings about Frank Cuellar's civic service, 1971, 1972Add to your cart.
Newspaper clipping about Frank Cuellar Sr.'s sevice on the review board of the Secret Witness program, a crime fighting program sponsored by the Dallas Morning News.
Item 14: Newspaper clipping, 1971Add to your cart.
Newspaper clipping about Pace Foods with a photo including Frank Cuellar Sr.
Item 15: Newspaper clipping about El Chico Corp., 1971Add to your cart.
Newspaper clipping about El Chico Corp. and its financial standing.
Item 16: Newspaper clippings about El Chico Corp. commissary, 1971, 1972Add to your cart.
Newspaper clippings about the El Chico Corp. plant and its production.
Item 17: Appointment memo, n.d.Add to your cart.
Memo about Sales calls to Frank Cuellar Sr. at the El Chico Foods, Inc.
Item 18: Newspaper clipping El Chico no.3 opening, 1955Add to your cart.
Newspaper clipping with photograph about El Chico no.3 opening festival.  Photo is of Frank Cuellar Sr. with a musical attraction group.
Item 19: Clipping and photo about the Cuallar Family, n.d.Add to your cart.
Clipping with family photo about the Cuellar family and their business.
Item 20: Newspaper clipping about El Chico shareholers meeting, 1971Add to your cart.
Financial Trend newspaper clipping about the shareholders' meetings of El Chico Corp. and Electronic Data Systems
Item 21: Letter and Newspaper Clipping, 1961Add to your cart.
Letter from R.J. Burke Advertising congratulating Cuellar brothers on their success and a newpaper clipping about Cuellar brother's business growth.
Item 22: Letters and newspaper clipping about El Chico Corp., 1954Add to your cart.
Letter from Martinez brothers of El Fenix restaurants congratulating Cuellar brothers on their success, letter of thanks to Irene Martinez McBride from Frank Cuellar Sr., and a newspaper clipping with photo about Cuellar brothers and El Chico Corp. success.
Item 23: Newspaper clipping and photograph of Frank Cuellar Sr., 1962Add to your cart.
Photograph of Frank Cuellar Senior for Texas Restaurant Association Convention and newspaper clipping about Cuellar family and their business success.
Item 24: Flier about El Chico Foods, n.d.Add to your cart.
Sales flier about El Chico Foods, Inc. with photograph of management and drawing of frozen foods offered.
Item 25: blank pageAdd to your cart.
page 25 is a blank page in the scrapbook
Item 26: Magazine clipping with a photo of Cuellar family members, n.d.Add to your cart.
Magazine clipping with a photo of Frank Sr., Bill, and Alfred Cuellar at the State Fair of Texas.
Item 27: Newspaper Clipping about El Chico Cafe, 1957Add to your cart.
Newspaper clipping about renovated El Chico Cafe.
Item 28: Letter and newspaper clipping about El Chico Corp., 1961Add to your cart.
Letter from Jack Evans of Wyatt Food Stores congratulating the Cuellar brothers on their business success with a clipping about El Chico growth.
Item 29: Newspaper clipping about El Chico restaurants, 1958Add to your cart.
Newspaper clipping about restaurant expansion of El Chico and remodel of El Chico in Shreveport La.
Item 30: Letters of recognition and a photo of TRA Convention, 1972Add to your cart.
Letter of recognition from Goals of Dallas to Frank Cuellar, letter of recognition from The Department of the Treasury Fiscal Service to Mr. and Mrs. Frank Cuellar Sr., and a photograph including Frank Cuellar Sr. from the TRA convention in 1972.
Item 31: Newspaper clipping and United Fund of Metropolitan Dallas annual report, 1972Add to your cart.
Newspaper clipping with a photo of Frank Sr. and Mack Cuellar at opening of El Chico Memphis branch and a 1972 annual report by United Fund of Metropolitan Dallas.
Item 32: Newspaper clippings and awarded certificates, 1973, 1971Add to your cart.
Newspaper clippings about Frank Cuellar Sr. being a judge for the Linz award and TACT.  Certificate of appreciation to Frank Cuellar Sr. from the Texas Urban Development Commission.  Certificate from The Secretary of Commerce appointing Frank Cuellar Sr. as a member of the Regional Export Expansion Council.
Item 33: Magazine clipping of photograph of Cuellar brothers, 1970Add to your cart.
The Dallas Times Herald Magazine clipping of a photograph of the Cuellar brother.  Photo is of the brothers outside by a pick-up truck with hunting rifles.
Item 34: Newspaper clippings, n.d.Add to your cart.
Newspaper clippings glued to scrapbook page entitled "The Wheels Spoke".
Item 35: blank pageAdd to your cart.
Page 35 is a blank page in the scrapbook.
Item 36: Pamphlet and Newspaper clipping about El Chico, 1971Add to your cart.
Paphlet about El Chico entitled "How It All Began" and a newspaper clipping about El Chico Corp.'s financial standing and corporate maturity.
Item 37: Pamphlet and newspaper clipping, 1973Add to your cart.
Paden Data Systems, Inc. pamphlet with photo of Frank Cuellar Sr. on the back.  Newspaper clipping in Spanish about la Semana Hispanica.
Item 38: Newspaper clippings about TACT and a photograph, 1973Add to your cart.
Newspaper clippings about TACT (Teen-age Citizen Tribute) awards and a photograph including Frank Cuellar Sr.
Item 39: Newspaper clipping about growth of Mexican-Americans in leadership positions, n.d.Add to your cart.
Newspaper clipping about Mexican-Americans in community leadership positions.  Includes a photo of Frank Cuellar Sr.
Item 40: Photograph and Telegram, 1973Add to your cart.
Telegram from the Governor of Texas and a photograph that includes Frank Cuellar Sr.  Scrapbook page titled "Among and About Affairs of State".
Item 41: Certificate of award to Mr. and Mrs. Frank Cuellar Sr., 1967Add to your cart.
Award for Meritorious Service as Ambassador of the State of Texas to the 90th Congress in Session.  Signed by Joe Pool.
Item 42: Letter, photograph, and photocopy of award, 1973Add to your cart.
Letter of congratulations to Frank Cuellar Sr. from Stanly Marcus of ICBO on contribution to the cause of minority business development.  A photograph of Frank Cuellar Sr. receiving an award.  A photocopy of Outstanding Minority Businessman Award given to Frank Cuellar Sr. by the Interracial Council for Business Opportunity.
Item 43: Newspaper clippings and a letter about Frank Cuellar Sr., 1972, 1973Add to your cart.
Letter to Frank Cuellar Sr. with attached newspaper clipping photo from Kika de la Garza on Congress of the United States letterhead about the opening of a El Chico in San Antonio.  Newspaper clippings about opening of El Chico in San Antonio, Tx.

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