01/AR0941 Guide to the Grant Advertising, Inc. Dr Pepper Campaign Collection Dr Pepper Finding Aid Authors: C. Moore.

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University of North Texas, Willis Library 1155 Union Circle # 305190 Denton, TX, 76203 URL: https://library.unt.edu/special-collections/
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Guide to the Grant Advertising, Inc. Dr Pepper Campaign Collection 1956/1964 University of North Texas Special Collections Overview of the Collection Grant Advertising, Inc. Dr Pepper Campaign Collection 1956-1964 01/AR0941 Dr Pepper Company 1.00 English University of North Texas Special Collections
University of North Texas, Willis Library 1155 Union Circle # 305190 Denton, TX, URL: https://library.unt.edu/special-collections/
This collection consists of original and preliminary drawings, sketches, storyboards, and trademark specifications for Dr Pepper's Frosty Dog and "Frosty man, frosty!" advertisement campaign, which was in effect from 1956 to the early 1960s.
Administrative History:

Dr Pepper originated in Waco, Texas in 1885 and is one of America's oldest manufacturers of soft drink concentrates and syrups. In 1956, the growing company introduced the Frosty Dog mascot as the new "face" of the brand. Frosty Dog was modeled after a St. Bernard and presented with a sidekick named Pup, who is illustrated boasting the slogan, “frosty man, frosty!.” The campaign also included the previously successful “Drink a bite to eat at 10, 2, and 4” slogan, which encouraged consumers to drink a Dr Pepper at each of those times to increase their energy levels from the soft drink's cane sugar ingredient. Frosty Dog and Pup advertisements were featured in television commercials and magazines, as well as on billboards and syrup truck-trailers in cities like Baltimore, Birmingham and Dallas. Frosty Dog even had its own float at the Annual Rose Bowl Parade in Pasadena and Annual Cotton Bowl Parade in Dallas. In the summer of 1959, Dr Pepper hosted the popular Frosty Dog campaign's Name the Dog contest. Around this time, the Dr Pepper Company and R.J. Mealey Corporation teamed up to produce a new dog character modeled off of Frosty Dog named the Happy Huckster. Several hundred talking Happy Hucksters were created and attached to trucks that traveled to and from bottling sites and distribution stops. The promotion was so successful, sales increased two to three times. Frosty Dog was also incorporated into the new Frosty pep! vanilla ice cream float advertisements in the early 1960s. However, Dr Pepper officially ended Frosty Dog's run when they shifted their direction and focus to the "It’s Different…I Like It" campaign. Frosty Dog is Dr Pepper’s oldest mascot and one of its most successful marketing icons.

The storyboards in this collection bear the name of Grant Advertising, Inc. The company was founded in 1935 by Will C. Grant in Chicago, Illinois. The company grew quickly and successfully with the rise of radio and television advertising. By the 1950s, Grant Advertising, Inc. represented China Airlines, Chrystler Corporation, General Foods, Mars, Inc. candy, Mobil Oil, Wm. Wrigley Jr. Co., J.A. Folger, Old Dutch Cleanser, and Ryder. In 1961, Dr Pepper joined its worldwide list of clients. Grant Advertising, Inc. operated until 1976.

Access Terms

This Collection is indexed under the following controlled access subject terms.

Corporate Name: Dr. Pepper Co. Genre/Form of Material: Drawings (visual works) Geographic Name: Dallas County (Tex.) Topical Term: Advertising Advertising--1950-1960 Advertising--1960-1970 Art, Modern--20th century
Administrative Information Acquisition Information:

Gift

Accruals:

2020-023

Conditions Governing Use:

Reproduction and publication of materials in this collection are subject to the policies of the UNT Special Collections department. Copyright restrictions may apply.

Conditions Governing Access:

This collection is not restricted.

Preferred Citation:

Grant Advertising, Inc. Dr Pepper Campaign Collection, University of North Texas Special Collections

Physical Characteristics or Technical Requirements:

This collection is stored off-site and requires a minimum of 24 hours notice prior to use.

Arrangement of Materials:

This collection is arranged in its original box, titled Box 1: Dr Pepper's Frosty Dog Campaign, with each item corresponding to the original order.

Scope and Contents

The marketing materials and artwork in this visual archive were most likely created by the artists and marketing staff of Grant Advertising, Inc. The collection is composed of 42 items total with 17 large items (Lrg.) and 25 small items (Sm.), including 77 original drawings. Materials consist of graphite pencil drawings on sketch and newsprint paper, illustrated commercial storyboards for television with original drawings and image transfers, proof sheets of illustrations in positive and negative formats, and trademark specifications for Frosty Dog, Pup, and Dr Pepper's logos. Large items are protected in a 24.25 x 18.5 (in.) mylar sleeve and small items are protected in a 15.5 x 11.5 (in.) mylar sleeve. The entire collection is preserved in a custom fitted cloth case that measures 25 x 19.25 x 2.5 (in.).

Detailed List of Contents id267330 1 Dr Pepper's Frosty Dog Campaign 703155 id267354 1 1 (Sm.) Half Sheet of Loose Leaf Paper with a Description of the Collection's Contents and History by an Unknown Appraiser, undated id267355 1 2 (Lrg.) Original Drawing of Frosty Dog and Pup with Fishing Poles and Text, "frosty, man, frosty!," Graphite Pencil on Sketch Paper, circa 1956-1964 id267356 1 3 (Lrg.) Three-Panel Storyboard of Frosty the Dog, Pup, and "10,2,4" Bottlecap with Audio and Visual Typed Text, Image Transfer of Drawing Adhered to Paper Storyboard, circa 1956-1964 id267357 1 4 (Lrg.) Original Drawing of Frosty Dog and Pup with "10,2,4" Bottlecap Piano and Text, "Frosty, man, frosty!," Graphite Pencil on Newsprint Paper, circa 1956-1964 id267358 1 5 (Lrg.) Original Drawing of Frosty Dog, Pup, Chef Character, Outline of Enlarged Bottle and Serving Dish with Lid, and Text, "Par Excellence Zess Dr. Pepper," Graphite Pencil on Newsprint Paper, circa 1956-1964 id267359 1 6 (Lrg.) Dr Pepper Trademark Specifications Sheet, Template for Dr Pepper's Lettering and Crown, Long Oval, and Short Oval Trademark Logos and Signage Proportions, Black Ink on Paper with Pencil Markings, circa 1956-1964 id267360 1 7 (Lrg.) Original Drawing of Frosty Dog and Pup Pointing to a Billboard with an Equation of a "10,2,4" Dr Pepper Bottle "+" a Burger "=" a Smiling Caricature Mouth and Text, "Frosty Man Frosty" and "For What It's Worth - Here's Another Idea, Ken," Graphite and Red Colored Pencil on Sketch Paper, circa 1956-1964 id267361 1 8 (Lrg.) Four-Panel Storyboard with Original Drawings of Frosty Dog, Pup, and Female Character, Graphite and Red Colored Pencil on Paper Adhered to Paper Storyboard, circa 1956-1964 id267362 1 9 (Lrg.) Original Drawing of Frosty Dog and Pup Climbing an Enlarged "10,2,4" Dr Pepper Bottle, Graphite Pencil on Newsprint Paper, circa 1956-1964 id267363 1 10 (Lrg.) Original Drawing of Frosty Dog and Pup Sitting in a Branded "10,2,4" Dr Pepper Living Room, Graphite Pencil on Newsprint Paper, circa 1956-1964 id267364 1 11 (Lrg.) Original Drawing of Frosty Dog with an Enlarged Dr Pepper Branded Chef Hat and Outline of a Tray with a Burger and Bottle, Graphite Pencil on Newsprint Paper, circa 1956-1964 id267365 1 12 (Lrg.) Original Drawing of Frosty Dog Serving a Tray of Food and a Vase with Flowers and Pup Serving a Bottle of Dr Pepper Over a Dr Pepper Bottlecap Table and Text, "Serve 'em Right," Graphite Pencil on Newsprint Paper, circa 1956-1964 id267366 1 13 (Lrg.) Eight-Panel Storyboard with Original Drawings of Frosty Dog, Pup, and a Dragon with Lines for Television Commercial, Four Incomplete Panels Below, Graphite Pencil on Paper Storyboard, circa 1956-1964 id267367 1 14 (Lrg.) Original Drawing of Frosty Dog with a Chef Hat Holding a "10,2,4" Dr Pepper Bottle and Pup Holding a Tray with a Burger and Glass and Text, "Frosty," Graphite Pencil on Newsprint Paper, circa 1956-1964 id267368 1 15 (Lrg.) Eight-Panel Storyboard with Original Drawings of Frosty Dog, Pup, and Male Character in Driving Scene with Audio and Visual Typed Text, Graphite and Red Colored Pencil on Paper Adhered to Paper Storyboard, circa 1956-1964 id267369 1 16 (Lrg.) Eight-Panel Storyboard with Original Drawings and Image Transfers of Frosty Dog and Pup in Advertising Agency Board Meeting Scene with Audio and Visual Typed Text, Graphite and Red Colored Pencil on Paper Adhered to Paper Storyboard, circa 1956-1964 id267370 1 17 (Lrg.) Eight-Panel Storyboard with Original Drawings of Frosty Dog, Pup, and a North Pole Character Fishing for a Dr Pepper, Graphite Pencil on Paper Storyboard, circa 1956-1964 id267371 1 18 (Lrg.) Eight-Panel Storyboard with Original Drawings of Frosty Dog, Pup, and a Dragon with Lines for Television Commercial, Graphite Pencil on Paper Storyboard, circa 1956-1964 id267372 1 19 (Sm.) Positive Black & White Format Drawings and Outlines of Frosty Dog and Pup with Text, "Model Sheet, Dr. Pepper Dogs, Swift-Chaplin Prod." (1 of 2), Printed Ink on Paper, circa 1956-1964 id267373 1 20 (Sm.) Negative Black & White Format Drawings and Outlines of Frosty Dog and Pup with Text, "Model Sheet, Dr. Pepper Dogs, Swift-Chaplin Prod." (1 of 2), Printed Ink on Paper, circa 1956-1964 id267374 1 21 (Sm.) Negative Black & White Format Drawings and Outlines of Frosty Dog and Pup with Text, "Model Sheet, Dr. Pepper Dogs, Swift-Chaplin Prod." (2 of 2), Printed Ink on Paper, circa 1956-1964 id267375 1 22 (Sm.) Positive Black & White Format Drawings and Outlines of Frosty Dog and Pup with Text, "Model Sheet, Dr. Pepper Dogs, Swift-Chaplin Prod." (2 of 2), Printed Ink on Paper, circa 1956-1964 id267376 1 23 (Sm.) Five Individual and Original Storyboard Drawings of Frosty Dog, Pup, and Male Character with Bow Tie and Glasses in Flying "10,2,4" Clock Scene, Graphite Pencil on Paper, One Drawing Adhered to Paper Storyboard Panel, circa 1956-1964 id267377 1 24 (Sm.) Original Drawing of Frosty Dog and Pup Kite Scene, Graphite Pencil on Newsprint Paper, circa 1956-1964 id267378 1 25 (Sm.) Three Individual and Original Storyboard Drawings of Frosty Dog, Pup, and Group of People in Party Scene, Graphite and Red Colored Pencil on Paper Adhered to Paper Storyboard Panel, circa 1956-1964 id267379 1 26 (Sm.) Four Individual and Original Storyboard Drawings of Frosty Dog, Pup, and Group of People in Party Scene, Graphite and Red Colored Pencil on Paper Adhered to Paper Storyboard Panel, circa 1956-1964 id267380 1 27 (Sm.) Four Individual and Original Storyboard Drawings of Frosty Dog, Pup, and Male Character with Bow Tie and Glasses, Graphite and Red Colored Pencil on Paper, One Drawing Adhered to Paper Storyboard Panel, circa 1956-1964 id267381 1 28 (Sm.) Four Individual and Original Storyboard Drawings of Frosty Dog, Pup, and Male Character with Bow Tie and Glasses in "Ye Clock Shoppe" and "10,2,4" Clocks Scene, Graphite and Red Colored Pencil on Paper, Three Drawings Adhered to Paper Storyboard Panel, circa 1956-1964 id267382 1 29 (Sm.) Negative Black & White Format Drawing of Frosty Dog and Pup with a Six-Pack of "10,2,4" Dr Pepper Bottles and Text, "Now! In King Size...frosty, man, frosty!," Printed Ink on Paper, circa 1956-1964 id267383 1 30 (Sm.) Negative Black & White Format Drawings of Frosty Dog Specifications with Variations and Directions for Rendering with Text, "St. Bernard Dr Pepper" (1 of 2), Printed Ink on Paper, circa 1956-1964 id267384 1 31 (Sm.) Positive Black & White Format Drawings of Pup Specifications with Variations and Directions for Rendering with Text, " "Pup" Dr Pepper," Printed Ink on Paper, circa 1956-1964 id267385 1 32 (Sm.) Negative Black & White Format Drawings of Pup Specifications with Variations and Directions for Rendering with Text, " "Pup" Dr Pepper," Printed Ink on Paper, circa 1956-1964 id267386 1 33 (Sm.) Negative Black & White Format Drawing of Frosty Dog with Dr Pepper Branded Conducter Hat and Outfit with Pup, Printed Ink on Paper, circa 1956-1964 id267387 1 34 (Sm.) Negative Black & White Format Drawings of Frosty Dog Specifications with Variations and Directions for Rendering with Text, "St. Bernard Dr Pepper" (2 of 2), Printed Ink on Paper, circa 1956-1964 id267388 1 35 (Sm.) Original Drawings of Frosty Dog and Pup with King Size Dr Pepper and Frosty Dog and Pup with an Enlarged Bottlecap, Graphite Pencil on Newsprint Paper, circa 1956-1964 id267389 1 36 (Sm.) Two Storyboard Image Transfers of Pup Presenting an Enlarged Floating "10,2,4" Dr Pepper Bottlecap, Two Image Transfer Drawings of Frosty Dog and Pup Holding Up an Enlarged "10,2,4" Dr Pepper Bottlecap, Printed Ink on Paper, circa 1956-1964 id267390 1 37 (Sm.) Negative Black & White Format Drawings of Frosty Dog with Handwritten Measurement Notes, Printed Ink on Paper, circa 1956-1964 id267391 1 38 (Sm.) Negative Black & White Format Drawings of Frosty Dog and Pup with Handwritten Measurement Notes, Printed Ink on Paper, circa 1956-1964 id267392 1 39 (Sm.) Negative Black & White Format Drawings of Frosty Dog and Pup with "10,2,4" King Size Dr Pepper Bottle and Individually Rendered "10,2,4" King Size Dr Pepper Bottle, Printed Ink on Paper, circa 1956-1964 id267393 1 40 (Sm.) Negative Black & White Format Drawing of Frosty Dog and Pup in British Guard Uniform with a Locked Suitcase and Text, "Seecret," Printed Ink on Paper, circa 1956-1964 id267394 1 41 (Sm.) Original Drawing of Frosty Dog and Outline of Enlarged Bottlecap, Carbon Transfer of the Same Drawing on Back-side of the Paper, Graphite Pencil on Newsprint Paper, circa 1956-1964 id267395 1 42 (Sm.) Four Individual and Original Storyboard Drawings of Frosty Dog, Pup, and Male Character with Bow Tie and Glasses, Graphite and Red Colored Pencil on Paper, circa 1956-1964