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Frank Cuellar Sr. Collection, 1924-1985 | Manuscripts

Collection Overview

Title: Frank Cuellar Sr. Collection, 1924-1985Add to your cart.
Predominant Dates:1948-1973
ID: 01/BA.19
Extent: 14.0 Boxes
Arrangement: The collection is arranged into series by type of material.
Date Acquired: 00/00/1978. More info below under Accruals.
Languages: English, Spanish;Castilian

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A collection of Frank Cuellar Sr.'s printed materials and photographs from his career as a restauranteur and cofounder of the El Chico Corporation.

Scope and Contents of the Materials

This collection contains letters, financial documents, printed materials, literary productions, photographs, and scrapbooks relating to Frank Cuellar Sr.'s career as a restaurateur and cofounder of the El Chico Corporation.  The collection includes several hundred photographs of the Cuellar family and their business activities. Materials are primarily in English with a few items in Spanish.

Collection Historical Note

Frank Cuellar Sr. (1903-1995).

Mr. Cuellar was a restaurateur and cofounder of the El Chico Corporation, and the El Chico Commissary.  Today there are El Chico restaurants in multiple U.S. states and three other countries.

Mr. Cuellar was born December 3, 1903 into a large family.  He left school early to help with farm work and support the large share cropper family.  Life on the farm was a struggle, but young Frank envisioned a brighter horizon.  One year, when the chores at home were in a slack period, he and his brothers helped their mother make tamales and other foods, which they sold at the Kaufman County Fair.  Frank realized that the income from the short period at the fair almost equaled profits from a year's operation at the farm.  As time passed the tamale business continued to grow, and eventually a small cáfe was established.

Frank Cuellar went to Terrell, one brother went to Wills Point and another remained in Kaufman.  Each enterprising brother engaged in a small business and a chain of restaurants was born.  Denied a formal education, Mr. Cuellar was piling up a fortune in experience and knowledge of human relations.  He made mistakes and he suffered failures, but in every instance he emerged  wiser and with renewed energy and determination to make the business succeed.

Mr. Cuellar  placed emphasis on finding the most advantageous locations and providing a pleasant atmosphere, along with excellent food, to bring customers back to his tables.

Mr. Cuellar was a concerned citizen, always involved in the needs of his family, his associates, and the world.  He participated as a director or member of many civic and community organizations.  He would meet regularly with a group of minority businessman whose goal was a national savings and loan association.

Mr. Cuellar was married to Julia Flores and they had three sons, Frank Jr., Robert, and John, as well as multiple grandchildren.  Mr. Cuellar enjoyed restful weekends in the country fishing or entertaining his grandchildren.

Administrative Information

Repository: Manuscripts
Accruals: Accruals to collection: 1985 and 1986.
Access Restrictions: This collection is not restricted.
Use Restrictions: Reproduction and publication of materials in this collection are subject to the policies of the UNT Archives and Rare Books department. Copyright restrictions may apply.
Physical Access Note: Collection is housed in the UNT Archives and Rare Book department vault. Advance notice for use is preferred. Please contact the UNT Archives and Rare Book department for further information.
Acquisition Source: Cuellar, Frank Sr.
Acquisition Method: Gift
Preferred Citation: Frank Cuellar Sr. Collection, University of North Texas Archives and Rare Books

Box and Folder Listing

Browse by Series:

Series 2: Printed MaterialAdd to your cart.
Box 10: 1702Add to your cart.
Barcode: 708179
Folder 1: El Chico Corporation Annual Report, 1968Add to your cart.
El Chico Corporation Annual Report of 1968 consisting of consolidated financial statements and letter to shareholders.
Folder 2: El Chico Corporation Annual Reports, 1973-1975Add to your cart.
El Chico Corporation Annual Reports for 1973 and 1974-1975.  Consists of Letter to the shareholders and consolidated financial statements.
Folder 3: Profile of Frank Cuellar, Sr., n.d.Add to your cart.
Profile of Frank Cueller, Sr. in Men of Achievement in Texas. It is a photocopy. Includes profile and drawn portrait.
Folder 4: Cuellar Family GeneologyAdd to your cart.
Cueller Family Geneology information. Includes family tree, birth and death records of  family members, and photocopies of family records in Spanish.
Box 11: 1885Add to your cart.
Barcode: 708170
Folder 1: Correspondence Frank Cuellar Sr. 1959-1973, 1959-1973Add to your cart.
Correspondence including letters, photographs, and magazine articles.
Folder 2: Correspondence Frank Cuellar Sr., 1974 - 1978Add to your cart.
Contains letters, announcements, newspaper articles, maps, and magazine clippings.
Folder 3: Correspondence Frank Cuellar Jr., 1973Add to your cart.
Contains congratulation letters and newspaper articles.
Folder 4: Correspondence Macario Cuellar, 1962Add to your cart.
Contains two copies of a letter from J.M. Whitehurst.
Folder 5: Financial Documents, 1968 - 1969Add to your cart.
Contains preliminary prospectus and statement to shareholders of El Chico Corporation.
Folder 6: Financial Documents, 1970, 1972Add to your cart.
Contains annual reports.
Folder 7: Financial Documents, 1973Add to your cart.
Contains annual report.
Folder 8: Financial Documents, 1977Add to your cart.
Contains interim report.
Folder 9: Literary Production, 1965 - 1973Add to your cart.
Contains promotional magazine materials and statements from business partners.
Folder 10: Literary Production - El Chico News, 1969Add to your cart.
Contains xerox of a newspaper article.
Folder 11: Literary Productions - Article - "This is your Life, Mama's Boys"Add to your cart.
Contains magazine article with cartoon illustrations.
Folder 12: Printed Material - Certificates and Awards, 1968, 1973, 1977, 1985Add to your cart.
Contains various awards presented to El Chico restaurant.
Folder 13: Literary Production- articles - "Miracle of El Chico", 1970Add to your cart.
Scan of a magazine article.
Folder 14: Printed Material - Menu, El Patio CafeAdd to your cart.
Contains menu.
Folder 15: Printed Material - Menu - Plaza CafeAdd to your cart.
Contains menu.
Folder 16: Printed Material - Menu - TejanoAdd to your cart.
Contains menu and laminated cut out of restaurant logo.
Folder 17: Printed Material - Brochures, Pamphlets, Flyers, Frank Cuellar, 1968, 1973Add to your cart.
Contains map, rally flyer, promotional material, and biographical booklet.
Folder 18: Printed Material - Brochures, Pamphlets - Mexican CookingAdd to your cart.
Contains recipes.
Folder 19: Printed Material - Invitations, 1966Add to your cart.
Invitations and booklet from an organized dinner.
Folder 20: Printed Material - El Chico, 1969Add to your cart.
Magazine articles, greeting card, and photograph scan.
Folder 21: Printed Material - Frank CuellarAdd to your cart.
Contains stamps, business cards, and bible verse.
Folder 22: Printed Material - Unidentified Ownership, 1975Add to your cart.
Articles from unidentified magazine, scans of El Chico Board, and leather booklet.
Folder 23: Printed Material - Clippings - Frank Cuellar - Business Interests, 1954, 1965, 1967Add to your cart.
Contains magazine and newspaper articles.
Folder 24: Printed Material - Clippings - Frank Cuellar - Civic and Social, 1971 - 1985Add to your cart.
Clippings on the social and civic activities of Frank Cuellar.
Folder 25: Printed Material - Clippings - Frank Cuellar, Personal, 1967 - 1971Add to your cart.
Newspaper articles about Frank Cuellar's personal life.
Folder 26: Printed Material - Clippings - Cuellar Family, 1963 - 1976Add to your cart.
Newspaper articles and obituary of members of the Cuellar family.
Folder 27: Printed Material - Clippings - El Chico, 1976 - 1978Add to your cart.
Newspaper articles about El Chico restaurants.
Folder 28: Printed Material - Clippings - El Chico, 1948 - 1975Add to your cart.
Contains advertisements for Cuellar family restaurants.
Folder 29: 1982Add to your cart.
Contains This Week in Dallas: KEY booklet.
Folder 30: 1956Add to your cart.
Contains issue of Chase Manhattan Magazine.
Folder 31: 1970Add to your cart.
Contains issue of Texas Parade magazine.
Folder 32: 1965Add to your cart.
Contains souvenir anniversary issue of The Chuck Wagon.
Folder 33: 1976Add to your cart.
Contains issue of The Chuck Wagon magazine.

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